The Black Owned Holiday Gift Guide - 2021 Edition

Get into over 50 inspired holiday gift ideas from Black owned businesses and brands. Shop this Black holiday gift guide to check off everyone on your list for the 2021 holiday season! Last updated November 2021.

Buying Black is one important piece of the puzzle toward the equitable, liberated reality we want to see. And in this season of shopping, it's easier than every to keep money cycling through the Black community as you shop for friends and family. I know you want to keep the same energy of supporting Black businesses in your holiday shopping so I've pulled together a bit of everything for you--from Black owned children's brands to gifts for her, him, and them. There are 50+ luxury gifts, gourmet foodie items, gifts for the holiday host, and much more--all from Black-owned businesses.

Black Owned Businesses to Shop for All Holiday Gifts

Host & Hostess Gifts from Black Brands

Do NOT show up to the holiday function empty-handed. Grab one of these gifts to show appreciation.

McBride Sisters Wine - The McBride sisters have released new wines right in time for the holidays, including a Black Girl Magic champagne! Pick up an individual bottle for a great hostess gift or a bundle for any wine lover on your list.

Midunu Chocolates - Don't pick up a tired box of Russel Stover's this holiday season. Order a unique box of artisanal chocolates sourced and inspired by The Motherland. Midunu Chocolates from Ghana are beautifully packaged and feature flavors such as Calabash nutmeg and Nigerian Yaji.

Shop Dash of Jazz - The rich auntie in your life deserves apparel that honors her. Snag a soft Rich Auntie Tee or a crisp Embroidered Sweatshirt for the woman on your list who seems to have it all. And if she's a tea or coffee drinker, bundle that with a glossy Rich Auntie Mug, too!

The Jenesis House - Not only are these candles beautiful but proceeds go toward opening the first Black-owned luxury resort and spa in the state of Arizona. Available in three unique scents.

The Radiant Label creates luxury custom gift boxes and baskets made for any occasion and to any aesthetic. Shop this Black-woman owned business for the person on your list with refined taste who might be hard to buy Christmas presents for. Order here.

Trade Street Jam - They've got jams, elixirs, sauces, and nut butters! Order a set of the small-batch jams to take your host's charcuterie game. Also on Black Friday sale at Macy's.

Tres Lindas Cigars - Founded by Afro-Cuban sisters and the only one of its kind in the US. Shop their sets, samplers, and even get cigars with personalized labels for the collector on your holiday shopping list.

Black Santa Gifts

Because we want to see ourselves reflected in the holiday magic.

Kaylani Juanita Wondershop Collection features inclusive gift wrap, decor, and more, including a 2021 keepsake ornament that your little ones will love! This will sell out fast.

Prevail Creative - This adorable Etsy shop makes art apparel items for the culture year round and has several swaggy pieces in their Melanin Christmas collection.

Sunny & Ted - Home of the original hot cocoa Santa mug in all shades of melanin.

W & Co - Black woman-owned with a special holiday drop that just...dropped! Get your melanated gift tags, Black Santa sweatshirts and tees, and all that good stuff here.

Books by Black Authors to Give this Holiday Season

Give the gift of representation in storytelling. And make sure to order from a Black-owned bookstore, while you're at it.

All Because You Matter - If you're looking for children's books by Black authors, this is a good one. I gifted it to my nephew last year. Available on Amazon and at Target.

Hair Love - If your little ones loved the Oscar-winning cartoon short film, grab the book for them, as well. From Amazon and Target

I Am Enough - Stuff this New York Times #1 best seller into stockings this year. Available at Amazon and Target.

Sulwe by Lupita Nyongo is one of my favorite children's books to gift, most especially to little brown-skinned girls. It's a beautifully told story that every child can related to and the illustrations are stunning. Available at Amazon, Target, and wherever books are sold.

The Other Black Girl by Zakiya Dalila Harris is a book for the grown folks, though the subject matter isn't necessarily explicit or anything. On Amazon and at Target.

Candles to Give and Receive this Christmas 2021

Actually, whether you celebrate Christmas, Hanukkah, Kwanzaa, or something else, light is often a central holiday theme and what better way to pay homage to that than gifting candles from Black-owned brands?

Dabira Aroma - Oakland based candles hand-poured by a Nigerian-American woman and inspired by destinations around the world. Shop here for anyone obsessed with smelly goods.

Forvr Mood - Jackie Aina's candle company does not disappoint. My favorite is Cuffing Season, which happens to be a solid gender neutral scent. Shop here for the millennial or Gen Z girl boss on your list. Also available at Sephora.

Harlem Candle Company makes smelly goods inspired by the Harlem Rennaissance. Enough said. Also available at Bloomingdale's, Macy's, and Nordstrom.

Love and Make - This Black-owned local business (which is also woman-owned) gives you two gifts in one with in-depth candle-making workshops and custom candles. Shop here for the crafty person who loves experiences.

Olphactory Candles - Texas based, richly-scented candles inspired by Jazz music. Shop here for your music-loving friend with minimalist style. Take 20% off your order with code BLACKFRIDAY or buy three classic candles and get one free (automatically applied).

Solid - Hand-poured wood wick candles from a 100% Black woman-owned self care brand in beautiful scents like Backwoods and Moon Beam. Starting at just $10, these are a steal AND use code "dashofjazz" to take 25% off!

Black Owned Gifts for the Home

A few ideas for your friend who is making their new space into a home.

Karen Jai Home - The design-obsessed person on your list will feel like a kid in a candy store here! Pick out an item they've been eyeing or give a gift card. I have a couple of wall art pieces from Karen Jai Home in my living room as well as a whiskey decanter and glass set.

Mango Maison curates pieces and prints from Black artists to adorn your space.

Southern Lifestyle Co - This small Black family-owned business makes stylish yet functional kitchen accessories available on Amazon Prime. Shop here for the new homeowner setting up their kitchen.

Personal Care Gifts from Black Owned Brands

Supporting Black brands through everyday maintenance is a gift in and of itself.

Adwoa Beauty makes modern, minimalist beauty products that are inclusive and gender neutral. The company's name is a West African word that means born on a Monday. Also available at Sephora.

Bevel grooming products are designed for sensitive skin and turn men's maintenance into pampering. Shop these sleek and effective gifts for the men in your life direct, at Target or on Amazon.

Epara is a Black-owned Luxury skincare brand recently featured in Vogue. Epara is a Nigerian word meaning to cocoon oneself and this company creates handcrafted organic products to serve the needs of women of color. Shop Epara for the person on your list who needs a little extra self care.

Pat McGrath is every Black makeup lovers' fairy godmother and her lipsticks are coveted for their quality and aesthetic. And don't we love holiday gift sets from Black brands? Shop for your favorite beauty queen direct or at Sephora.

Pattern Beauty - Tracee Ellis Ross can do no wrong and she recently dropped product bundles perfect for holiday gifting! Shop Pattern Beauty for the person on your list with natural hair direct or at ULTA!

Black Owned Gifts for Foodies on your List

These are holiday food gifts ideas for your uncle the amateur bartender and your auntie who throws down in the kitchen.

Brough Brothers Bourbon comes from the first Black-owned distillery in Kentucky founded by three actual factual blood brothers. Find it near you including at Total Wine.

Highway Vodka is home grown in Houston, Texas, and a must-give bottle for the home bar aficionado in your circle. Hemp-based, clean, and hangover-free! Find it near you or order delivery.

Kyvan Foods - is a small, family-owned business that makes deliciousness like sweet potato vinaigrette and [my favorite] honey apple butter. Check your cooking friend or family member off the Christmas list with a few goodies from Kyvan Foods. Also available at Walmart.

Uncle Nearest - Get the whiskey lover in your life a bottle of Uncle Nearest 1884 Premium Whiskey. This Black woman-led brand unearthed and built on the legacy of Nearest Green, the Godfather of Tennessee whiskey.

Zach and Zoe Sweet Bee Farm is family-owned and I personally love their beet root honey but don't just take my word for it. Zach and Zoe Honey was one of Oprah's Favorite Things last year and on Shark Tank this year! Shop here for the person on your list who loves to host.

Apparel and Accessories from Black Brands

What to give your stylish friend for Christmas.

Fanm Djanm - Headwraps and jewelry from the iconic Paola Mathe. The headwraps come in a rainbow of luxurious fabrics and are perfect for versatility with natural hair. Shop here for your stylish friend.

Grass Fields - Ankara/African print clothes and accessories for women, men, and even littles! I own several of their pieces and it's the quality for me. Shop here for just about anybody including cute mommy and me looks and matching couples outfits.

Hanifa never misses and her most popular item is the Miya cardigan dress. It sells out all the time and I guarantee the fashion forward person in your life is lusting after it.

House of Boateng - Small, woman-owned unique jewelry and accessories shop. Shop here for that hard-to-buy-for person that has unique style. Save 10% with code HOB10.

Inclusive Randomness makes buttons, bookmarks, and more, for the culture. Shop this small Black woman-owned business for the quirky person who likes to personalize everything.

Melanin Apparel - Tanks, tees, sweatshirts, accessories, and even blankets for the culture. Their products are great quality and great for the stylish person on your list but you can shop here for anyone who loves hip-hop, history, or pop culture.

Oma the Label specialized in gold-plated jewelry and bodysuits. Shop here for that person you're always asking "Where'd you get that from?"

Osei Gems - Handmade healing crystal and gemstone jewelry. Each piece is unique and I especially love the rings. They're beautiful, dainty, and very easy to wear. Shop this Black woman-owned business for the spiritual person on your Christmas gift list.

Black Wellness Gifts to Give and Ask For

For the person on your list that needs to put themselves first for once.

Biftie's Gift Boxes - Design your own personalized gift box of goodies from Black-owned brands for the person on your list who has everything.

Paper Therapy Cards are an easy yet impactful self care gift for the holidays and make a great stocking stuffer. Give to the person who loves starting the day with positive affirmations.

SELFISH curates items from high quality wellness brands. If you aren't sure where to begin, try the Self Care Starter Pack!

Soultri Scents makes home and body care products with your uniqueness in mind. Each product has a customizable label that you can fill in to complete an affirmation about yourself. I love their rich body butters and shea lotion bars for travel.

The Skin Deep creates structure for exploratory conversations with yourself and your loved ones through their guided decks. I have the Self and Dating editions. Get 15% your purchase through this link!

Black Luxury Gifts for the 2021 Holidays

Black people deserve luxury. And Black luxury businesses have something to say.

Brandon Blackwood NYC bags are highly coveted statement pieces that the girls go UP for. I love mine and might have another on my 2021 Christmas wish list. Also available at Bloomingdale's, Nordstrom, and Saks.

Buttah by Dorion Renaud has body and skincare (there's a difference) with ingredients like Egyptian coco and activated charcoal in sleek black packaging. Try the Supreme Customizable Skincare Set if you aren't sure where to start. Also available at Ulta Beauty, Macy's, JCPenny, and Nordstrom!

Kai Collective makes bold luxury style items that aren't on-trend but rather trend setting. Shop here for something to wear every season.

Salamander Hotels are known for luxury but did you know the brand is Black woman-owned? For the person who's run through multiple passport books give the gift of a luxury stay. Black-owned Christmas gifts can be getaways!

Silver and Riley - Gorgeous luxury unisex leather goods. They have bags for travel, work, and play. Free shipping on orders over $150. Shop here for the traveler on your list.

I hope this collection of gift ideas from Black brands and business helps you check a bunch of people off your holiday shopping list. Sharing is caring so be sure to pin this 2021 Black business holiday gift guide on Pinterest. Thanks for reading!

Black Owned Holiday Gift Guide 2021