The folks at Blue Apron sent me a box of meals in exchange for an honest review. As always, all opinions are my own.
I love online shopping. Any kind of shopping, really. Even grocery shopping is fun to me. Coming home to a package on my doorstep gives me a warm and fuzzy feeling. There are drawbacks to shopping online, though. One is that you can’t try on the clothes and shoes. The waiting is another. I have a love/hate relationship with package tracking and have listened to the USPS hold music and disclosure statements more times than I care to share. I have made my peace with that kind of hassle when it comes to clothes, cosmetics, home decor items, etc. but never thought about it with fresh food. I mean, I don’t even like to let others pick my produce. When I heard about Blue Apron, though, I was intrigued. Blue Apron is a food subscription service. Once or twice a week, you receive a refrigerated box filled with all the fresh components to make the meals you opt for via their website. Everything except for the pots and pans, cooking oil, salt, and pepper are included. Also included are step-by-step pictorial instructions to accompany the recipes. The instructions are clear enough for a cook of any level to understand. No need to conference in Google or break out a food encyclopedia. The produce, spices, proteins, and other components I received were very well-packed, fresh, and turned into delicious, creative meals. Something I appreciate about Blue Apron is that the company works directly with farmers and uses seasonal ingredients. You can customize (one of my favorite words) the number of servings, frequency of delivery, and preferences/restrictions such as vegetarian, pork-free etc. Since you are working with fresh ingredients in your own kitchen, you are free to tweak the recipes a bit (as y’all know I did) and add your own flair. I love that there is so much room for interpretation and still felt in control of the dish. Below are photos from the creation and final product of one of two meals from my box and just the final product of the other. I was super hungry when preparing the second dish and taking pictures slows down the process. 🙂 In my opinion, the benefits of Blue Apron are similar to those of online shopping in general:
- The ability to choose from a wider selection than might be available in your “area” – These recipes and ingredients are created and curated by real cooks and with diverse experiences and ideas that translate to meals you might not have ever thought to attempt yourself. By area, I mean your mind.
- The convenience of home delivery – because, let’s face it, we don’t always have the time to pick out our own produce but most of us also don’t have a staff (no matter how much we want to be Beyoncé). I think Blue Apron would be great for anybody, though the frequency of use would vary depending on how busy they happen to be. You can skip meals, or cancel your subscription at any time.
If you want to try Blue Apron for yourself, here is a discount link for Dash of Jazz readers to use! Let me know about your experience with Blue Apron whether you’ve already tried it or sign up via the link.